About Us
Why fit in, when you were born to stand out.
Across narrow lanes and tucked-away ateliers of India, traditions are not just preserved — they’re forged, carved, and passed down through generations. Techniques honed over centuries meet the needs of the present, with each piece carrying the wisdom of heritage and the boldness of now.
At SONM (pronounced SONAM), we honour these living traditions by curating jewellery that is as thoughtful as it is striking. Every piece is handcrafted by master artisans — individuals who pour precision, purpose, and soul into every detail.
The idea for SONM was born during the pandemic, in a moment of quiet reflection. Like many women, I found myself wondering: “What do I do with all the beautiful things I have if I’m not going anywhere?”
In the stillness, I began wearing jewellery I had once reserved for “special occasions.” Not for others — but for myself. I wasn’t dressing for events anymore. I was dressing to feel more like me. That shift sparked something deeper.
Life is too short for jewellery that doesn’t make you feel something.
SONM was created for the woman who embraces her individuality, who expresses herself without needing an occasion We bring together soulful pieces that invite you to stand out, to play, to feel radiant in your everyday. In a world that often celebrates uniformity, SONM is a quiet defiance of the ordinary.
We move beyond conventional gold and diamonds — curating contemporary pieces rooted in Indian craftsmanship, using semi-precious stones and techniques that carry generations of meaning. Our vision blends heritage with modern femininity, offering jewellery that feels confident, comfortable, and deeply personal.
Because fashion isn’t just about how you look. It’s about how you feel — and who you dare to become.
That’s why I do what I do.Because real sparkle doesn’t come from gold or diamonds alone.It comes from you. With the right piece—light, expressive, and truly yours—you don’t just shine. You feel it.
For us, fashion isn’t just an extension of your personality—it’s the key to unleashing it.
