When Sparkle Meets Soul: Why Fashion Jewellery Is Replacing Traditional Gold in Modern Celebrations

A model gracefully wearing SONM jewellery highlighting an intricate necklace and earrings ideal for special events like weddings and cocktail parties.

I grew up believing that sparkle meant gold. That jewellery had to be real — heavy, precious, passed down through generations — and locked away until a wedding or a festival came along. But over time, something shifted.

I started seeing beauty in pieces that weren’t necessarily made of gold or diamonds. Pieces that felt lighter on the ears, easier on the wallet, and somehow — more me. That’s when I realized: fashion jewellery isn’t just an alternative. It’s becoming the first choice. Fashion jewellery steadily replaced my traditional gold and diamond jewellery.

At SONM, we’ve embraced this shift with open arms. We’re part of a new wave that sees jewellery not just as tradition, but as self-expression — something that reflects how you feel, not just what you own.

Why I Believe Fashion Jewellery Is Replacing Traditional Gold

1. Affordable Luxury: Designer Jewellery Without the Price Tag

Let’s be honest — real gold or diamond jewellery is beautiful, but it’s also expensive and often out of reach for many. Fashion jewellery, on the other hand, gives you the freedom to explore different looks — from statement earrings to intricate necklace sets — without spending a fortune.

That’s what I love most about designing for SONM — creating designer jewellery that looks luxurious but is totally affordable.

2. Lightweight Jewellery That Lets You Breathe (and Dance!)

I’ve worn heavy bridal sets that looked stunning in photos but felt exhausting after an hour. Real jewellery often comes with stress — of safety, discomfort, or just not feeling like yourself.

With lightweight jewellery from SONM, I can actually enjoy the moment. Whether I’m dancing at a sangeet or attending a destination wedding, I don’t have to worry — and that freedom is everything.

3. Always in Style: Trendy Fashion Jewellery for Every Season

Jewellery trends evolve — and fast. One year it’s pearls, the next it’s chunky gold. Real jewellery can’t keep up. But fashion jewellery can. From classic-modern to boho-chic pieces to minimalist gold-plated sets, the options are endless.

At SONM, we release new jewellery collections each season inspired by both traditional Indian elements and international fashion runways.

4. Perfect for Every Occasion: From Bridal Jewellery to Everyday Looks

Whether it’s a haldi function, mehendi, or a cocktail night — every celebration has its own mood. I love how imitation jewellery allows you to match the vibe of each event.

Our bridal jewellery sets at SONM are especially close to my heart. They're designed for today’s bride — bold, expressive, and anything but predictable.

5. Ethical Jewellery Choices that Feel Just Right

Today, more of us are asking: Where was this made? Was it ethical? Sustainable jewellery matters more than ever. I’m proud that at SONM, we partner with skilled artisans and make conscious choices in our sourcing and production.

We believe in beautiful jewellery that doesn’t come at the cost of people or the planet.

My Sparkle Has Changed — And Maybe Yours Has Too

I don’t see fashion jewellery as a replacement. I see it as a reflection — of who we are today. Of how we want to feel. Confident. Comfortable. Creative.

And that’s why I do what I do.

Because I believe that real sparkle doesn’t come from gold or diamonds alone.

It comes from you.

And with the right piece — light, expressive, and truly yours — you don’t just shine.You feel it.